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Our story


THE STORY BEHIND DW

It was a coincidental meeting halfway around the world that inspired the idea for Daniel Wellington. On this trip, our founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps that came to be has become a staple, with truly wide-ranging appeal. A few years on, this design is still part of the fabric of what makes Daniel Wellington so special.

THE DESIGN

Daniel Wellington loved to wear his watches on old NATO straps. We liked the ingenuity of this combination so much that we wanted to incorporate the idea in our own line of watches. It was imperative for us to craft a modern yet truly classic watch. We wanted a clean and minimalistic design that would complement the various patterns and colours of the iconic NATO straps.

After returning from his travels, Filip sat down and began to look at different samples and colour ways. It was important that he loved the watch himself, or he could never sell it and be proud of it. Slowly but surely, a beautiful watch emerged. It was thin, elegant and perfectly round. A testament to minimalistic Scandinavian design, with the precision and accuracy of a Japanese movement watch.

This classic yet refreshingly crisp design can mix and match seamlessly with our colourful NATO strap, the smart leather strap and the beautifully crafted mesh strap. The Daniel Wellington style will appeal to almost everyone with a taste for classic and timeless design.

THE NATO STRAP

The British navy may have pioneered the NATO strap back in the 70s, but it has come a long way since. In a range of timeless colour combinations, each interchangeable strap embodies a different way of expressing yourself.

The choice of which one to wear is yours, to transform any outfit, any occasion and any mood. It allows you to create a different watch for every day of the week. There’s always a Daniel Wellington moment for every occasion.

THE LEATHER STRAP

Our leather straps are crafted from genuine Italian calf leather and are available in a range of elegant shades of brown and black, with a silver or rose gold plated brace.

THE MESH STRAP

Our beautifully crafted mesh straps are soft and lightweight, ensuring the watch sits comfortably on your wrist. The mesh strap is made from stainless steel and is available with silver, rose gold, or matte black plating, with a handy length adjustment mechanism.

A WATCH FOR EVERY OCCASION

Whether you are attending a black-tie event, playing a game of tennis or enjoying a sunny day at the beach club, a classic Daniel Wellington watch is the perfect companion for every occasion and any setting.


All of our watch faces are designed with timeless style and versatility in mind, developed to match effortlessly with our interchangeable NATO or leather straps.




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