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Our story


The story behind Daniel Wellington

It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, our founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now a few years later, this design is still an important part of what makes Daniel Wellington so special.

The design

Daniel Wellington represents detail oriented design at its finest. Coveted for their tasteful allure, our iconic timepieces and accessories are worn on all occasions by men and women all over the world. 


We believe in keeping it simple, using clean lines, and letting the product speak for itself. That is why all of our products are characterized by simplicity and minimalism. This subtle set of qualities is what makes a Daniel Wellington a true classic to love for years to come.

Our interchangeable strap design

Elegant mesh, genuine leather or playful NATO? Thanks to our smart design with interchangeable straps, you can change the look of your watch in no time.


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