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Classic design is
sustainable design
Classic design is
sustainable design
Here at Daniel Wellington, our purpose is to create sustainable, quality accessories that stand the test of time. Our ambitions are high: We want to become a sustainable company, we want to grow responsibly, and we genuinely believe that, together with our partners, we can deliver the change required to generate a positive impact on society and a more sustainable future.
WHAT WE HAVE DONE SO FAR

We have started our sustainability journey, and since our founding in 2011 we have taken significant steps to understand our social and environmental impacts. We know we still have a lot of work ahead of us, but here are some of the things we have done so far.


RENEWABLE ENERGY IN OPERATIONS

99% of the global electricity consumption in our DW offices, warehouses and retail stores comes from renewable sources like wind and solar power.


FSC CERTIFIED PAPER & BOARD

Since the end of 2019, 100% of material used to make our product gift boxes comes from FSC certified forests.


EMPOWERING THROUGH EDUCATION

We launched an e-learning tool to all our direct suppliers that helps educate factory workers and management on worker’s rights and responsibilities, so far more than 70% of workers have participated in the training.

WHERE WE WANT TO GO
AND HOW DO WE GET THERE

Our sustainability strategy covers four long-term goals, where we believe we can make the greatest contributions. These goals are very ambitious, but we believe it’s the only way to achieve the change needed to take us where we want to be in 2030.


RESPONSIBLE MATERIALS

Aim for all of our materials to be renewable or recyclable.


FAIR JOBS Throughout

Ensure fair working conditions throughout our full supply chain.


OUTSTANDING PRODUCTS

Offer the best Quality-Price-Ratio in our industry.


PLANET POSITIVE

Have a net positive environmental impact.


Our yearly Sustainability Report is both a commitment and a journey to accelerate our efforts in offering sustainable solutions to our customers.

© 2020 Daniel Wellington Japan K.K.