Born in Sweden to Portuguese-French parents, graffiti artist André Saraiva is a cross-disciplinary pioneer who redraws the boundaries of art with a street-born sense of romance. His fluid line and avant-garde thinking took him from tagging the streets of Paris to a cultural figure spanning art, fashion and lifestyle — "the artist who makes cities smile".​

André has worked with numerous fashion brands, extending his "Mr. A" character and graffiti language into apparel, accessories and everyday objects. He uses the simplest of lines to carry warmth and romance — proof that art is never out of reach, but lives in the texture of the street and of daily life.​

For this collaboration, André infuses his signature graffiti line into Hello Kitty, creating a visual language at once playful and charged with artistic tension — keeping her classic charm while weaving in the artist’s free-spirited street aesthetic.​