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Our story


The story behind Daniel Wellington

It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, our founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now a few years later, this design is still an important part of what makes Daniel Wellington so special.

The design

Daniel Wellington loved to wear his watches on old NATO straps. We liked the idea and feel of the mix so much that we wanted to incorporate the idea into our own line of watches. We felt it important to make the watch thin and elegant – we wanted a clean design, without too many features, that would look good with the different patterns and colours of the iconic NATO straps.

After returning from his trip, Filip sat down and started looking at different combinations he liked himself.


It was important that he loved the watch personally, or he knew that he could never sell it and be proud of it. Slowly but surely, a beautiful watch emerged. It was thin, refined and perfectly round. It was minimalistic and without too many features.

We believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap, the elegant leather strap and the beautiful crafted mesh strap. The Daniel Wellington style will appeal to almost everyone with a sense for classic and timeless design.

The Nato Strap

The British navy may have pioneered the NATO strap back in the 70s, but it has come a long way since. In a range of timeless color combinations, each strap is interchangeable and says something different.
The choice of which one to wear is yours, and it can change – to suit any outfit, any occasion and any mood. It allows you to create a different watch for every day of the week.

 

The Leather Strap

Each and every one of our watches has interchangeable straps which make every watch unique. Our leather straps are made of genuine leather and are available in a range of elegant shades of brown and black, with a silver or rose gold plated brace.

 

The Mesh Strap

The beautifully crafted mesh strap is soft and lightweight, and ensures the watch sits comfortably on your wrist. Made from stainless steel, the mesh strap is available with a silver, rose gold, or black matte plating, and its length can easily be adjusted.

 

A watch for every occasion

The Daniel Wellington watch is without any doubt suitable for every occasion. Regardless if you are attending a black tie event, playing a game of tennis or enjoying a sunny day at the beach club – the Daniel Wellington is a beautiful companion.
All of our watch faces are specially designed and developed so that they go perfectly with the thin NATO and leather straps you can order them with. As all of our straps are interchangeable, you can have a different watch for every day of the week.




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